Kids Bowl Free® Privacy Policy

Last updated on March 15, 2019

We’ve updated our Privacy Policy.

As Bowling Business Builders International Inc. (“BBBI”) adds features and improve our online services, including at the website we host at for our Kids Bowl Free National Program (“Kids Bowl Free”), we also continue to review our data collection policies. We’ve updated our Privacy Policy to be more transparent and plain spoken so you can stay informed about our practices and your choices.

Please take time to review the updated Privacy Policy below and let us know if you have any questions by visiting the “Contact us” section. Keep in mind that that by using our services or websites after March 11, 2019, you are agreeing the revisions.


This section generally outlines our policies on data collection, use and sharing and your options regarding your data. For additional details, simply click through the relevant box. We want you to be comfortable with our handling of your information, so we’ve tried to keep things as simple and straightforward as possible. Clicking on a hyperlinked term or phrase will take you to its definition or location in this Privacy Policy. If you have any questions, don’t hesitate to reach out to us as set out below.

What information do you collect?  

We may collect Personal Information that you provide to us directly or that you provide by using certain applications or features and we may combine that information with information from other sources. We also may automatically collect some Personal Information relating to your use of our Services and to your device, as well as Other Information that does not identify you individually. (Click for more details) 

How do you use my information?  

We may use Personal Information to respond to you, fulfill your requests, communicate with you or customize your experience, to analyze and improve our Services, protect our users, for other business purposes, as required by law, or otherwise disclosed to you when you provide your Personal Information. We may use Other Information for any legal purpose. (Click for more details) 

Do you share my information?  

We may share information that does not identify you with third parties for marketing and analytical purposes. We will share Personal Information with Preferred Center(s) selected by you. We may share Personal Information with trusted Service Providers, Affiliates and/or Marketing Partners for various purposes, certain Co-Branded Parties, other select third parties for certain marketing purposes, and to an acquiring company if applicable. We may also divulge Personal Information if required by law or if permitted to protect our company, users or the public. (Click for more details).

How do you protect my information?

We use reasonable safeguards to help protect your Personal Information. Of course, data storage and transmission via the Internet can never be guaranteed to be 100% secure and we have no control over any third parties who may collect your data. (Click for more details).

What are my choices?  

We provide you various choices with respect to the collection, use and sharing of your information, including opting out of most general and marketing e-mails, modifying or deleting your Personal Information and changing certain privacy preferences. You can exercise most of these options by visiting or as noted in our Contact Us tab. (Click for more details)

I live in California. What are my rights?  

If you live in California, you may have certain rights under California’s Shine-the-Light law. (Click for more details)

What about third-party advertising and links?  

Our Services may contain links to content maintained by third parties that we do not control, including business partners, advertising networks, and others. They may collect information about your online activities (for example, using cookies) and use it to show you content and ads that may interest you on the Services and elsewhere. We are not responsible for their privacy practices. You may adjust your device settings to eliminate some or most of interest-based advertising on our Services and you may have additional opt-out controls as to some advertisers. Our Services do not currently respond to “Do Not Track” features. (Click for more details)

What about kids?

Our Services are directed at parents, not children. We do not market to children or knowingly collect information from children under 13 as described in our Child Privacy Notice. (Click for more details)


This Privacy Notice is the official statement of our privacy practices relating to the Services and it governs over any non-English version or translation of the document to the extent of any inconsistencies. (Click for more details)

What if I live in the EU or EEA?

If you live in the EU or EEA (as defined below) you may have other specific legal rights relating to your personal data, including rights relating to notice, access, control, and reporting as described in our EU Privacy Notice. (Click for more details) 

How can I contact you?  

We hope this information is helpful but if you have any questions about our data practices, please contact us via e-mail or otherwise as noted at our Contact Us page. (Click for more details)

Like most website operators, we collect information about you. We have created this privacy policy (“Privacy Policy”) to explain how we collect, use and disclose information we collect about you and your options regarding your personal information.

The Privacy Policy applies to your use of the website located at, any other BBBI websites, and related mobile applications (collectively the “Services”). The Privacy Policy does not apply to information we collect from you offline (e.g., when you provide information by phone or on a paper form) or on other websites unless otherwise stated where that collection occurs.

By using any of the Services, you agree to this Privacy Policy. The Services are located in the United States of America and operated pursuant to the laws of Florida, United States, which may differ from privacy laws where you live. When you provide Personal Information (defined below) using the Services, you agree that we may transfer your information to any country and that we may use and disclose it as permitted by federal and state law and consistent with this Privacy Policy.

Please note that supplementary rules apply in relation to individuals whose data we collect if they are located in the European Union (“EU”) or the European Economic Area (“EEA”) (in which case, please see the EU Privacy Notice below).

We may change our Privacy Policy, so please check this page from time to time. By continuing to use the Services after we publish our changes, you agree to the changed terms. You can tell when the Privacy Policy was last updated by the “Last Updated” date at the top of this Privacy Policy. If you have any questions, please contact us.

To review a specific section of our Privacy Policy, click on a link, or you can read on for the full Privacy Policy:

What information do you collect?

How do you use my information?

Do you share my information?

How do you protect my information?

What are my choices?

What about California residents?

What about third-party ads or links?

What about kids?

What if I live in the EU/EEA?

How can I contact you?

What information do you collect?

BBBI or Service Providers (defined below) working on our behalf may collect information that identifies or relates to you as an individual (“Personal Information”). Other information we collect includes other types of data elements (“Other Information”) that do not identify you or as an individual. We may collect the following types of information about you.

Information you submit or post

For certain activities, such as when you register, subscribe to alerts, use other features, or contact us directly, we may collect some or all of the following types of Personal Information:

We also may collect information you post in a public space on the Services, such as written comments.

We may combine the information described above with information we already have about you.

Information we may collect automatically

We may collect (directly or through third-party vendors) certain information automatically when you use our Services, such as the unique device identifier or other information about the devices you use to access the Services, such as browser type, operating system, software version, phone model, phone operating system and carrier information, Internet service provider, and the domain name from which you access the Services, as well as advertising identifiers.

We may also collect certain information about your use of the Services, including the date and time of your visit, the pages that you visit before and after using the Services, how much time you spend using the Services and how you often you return, other clickstream, browser history, usage and viewing data, e-mails that you open, forward or click through to our Services, other pages or mobile applications that you may visit or use, and other standard server log information.  

We may also collect certain location information when you use our Services, such as your computer’s Internet protocol (“IP”) or Media Access Control (“MAC”) address, your mobile device identifier or other IP address, your mobile device’s GPS signal, or information about nearby Wi-Fi access points and cell towers.

We may use cookies, web or hardware beacons, pixel tags, log files, local shared objects (“Local Shared Objects”), HTML5 cookies, and similar technologies to automatically collect this information. Cookies are small bits of information that are stored by your computer’s web browser. Pixel tags are very small images or small pieces of data embedded in images, also known as “web beacons” or “clear GIFs,” that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. Local Shared Objects (sometimes referred to as “Flash Cookies”) are similar to standard cookies except that they can be larger and are downloaded to a computer or mobile device by the Adobe Flash media player. By using the Services, you consent to our use of cookies and similar technologies.

We may also collect technical data to address and fix technical problems and improve our Services, including the memory state of your device when a system or app crash occurs while using our Services. Your device or browser settings may permit you to control the collection of this technical data. This data may include parts of a document you were using when a problem occurred, or the contents of your communications. By using the Services, you are consenting to the collection of this technical data.

Other information we may collect with your consent

You may be able to use our mobile applications to scan barcodes or take images of items or places to create lists or participate in promotions. To do so, our mobile applications may request permission to access your camera and photo files. Please note that some features of the Services or mobile applications may not be usable or available to you if you do not grant us such permission.

Information we receive from other sources

We may combine the information that we collect with information that we obtain from other sources, such as third-party services and organizations. For example, we may ask a Service Provider to supply us with demographic information or updated contact information for you. We may use the combined information to contact you (e.g. through direct mail).

If you access third-party social network services (“Social Networks”), such as Facebook, Google, or Twitter, through the Services to log in to the Services or to share information about your experience on the Services with others, we also may collect information from these Social Networks.

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How do you use my information?

Personal Information

BBBI generally uses the Personal Information we collect online (including by combining it with Other Information) to:

Other Information

Other Information (defined above) that BBBI collects generally will not personally identify you or be correlated to you individually for external purposes and we may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any Other Information, for any legal purpose. For example, BBBI may share such Other Information publicly and with our Marketing Partners (defined below) – like publishers, advertisers or connected sites, to demonstrate trends in the use of our Services and for other purposes.

Where BBBI combines Other Information with Personal Information in a way that can identify you or be used to identify you personally, we will treat that information as Personal Information, subject to the provisions of this Privacy Policy.

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Do you share my information?

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.

Selected bowling centers

When you register a child for the Kids Bowl Free program, you will be asked to select your preferred bowling center(s) (each, a “Preferred Center”). You may have other opportunities to register for program events in which you also designate a Preferred Center. By selecting a Preferred Center, you are agreeing to provide your Personal Information to such Preferred Center. Any such use is subject to the privacy policies and practices of such Preferred Center, over which BBBI has no control. You should review the privacy policy or notice made available by any such Preferred Center before you select it when you register for Kids Bowl Free.

Aggregate, anonymous, or deidentified information

We may share aggregate, anonymous, or deidentified information with third parties without restriction, including for their marketing or analytics uses.

Service providers

We may share your Personal Information with third-party vendors, contractors and service providers (“Service Providers”) that provide business, professional or technical support functions, assistance in operating our business, or other activities in support of the Services or our businesses. Our Service Providers are not authorized to use your Personal Information for purposes other than those related to the services they are providing to us.

Sweepstakes, contests, and promotions

From time to time, we may offer sweepstakes, contests, or other promotions (each, a “Promotion”) through the Services. If you enter a Promotion, we may disclose your Personal Information to third parties or the public in connection with the administration of such Promotion, as required by law or as permitted by the Promotion’s official rules or this Privacy Policy.


We may disclose Personal Information to those companies (“Affiliates”) that are under common control of our parent company or within our family of companies, if applicable, and our marketing and business partners (“Marketing Partners”) for business, operational, promotional, marketing, or other purposes consistent with this Privacy Policy. For example, these Affiliates or Marketing Partners may send you information about events and products by mail or e-mail.

Co-branded services

BBBI may partner or associate with select third parties (each a “Co-Branded Party”) to provide content, website pages, services or other offerings within our Services on a joint or "co-branded" basis (each, a “Co-Branded Service”).

By providing Personal Information on or through a Co-Branded Service involving BBBI and one or more Co-Branded Parties, you agree that you are providing such Personal Information to both BBBI and each of the Co-Branded Parties without any other notice or further consent. In addition, BBBI may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, survey, voting feature, or service. In addition, BBBI may share Personal Information with Co-Branded Parties if you sign up to receive information or updates regarding our projects via a Co-Branded Service or otherwise participate in a Co-Branded Service or other jointly presented feature.

BBBI has no control over, or responsibility for, the practices of such Co-Branded Parties with respect to their collection, use or storage of Personal Information. Each of these Co-Branded Parties may have privacy policies that differ from our own, so please read these policies carefully to understand their policies and your options. You may avoid sharing your Personal Information with these third parties by choosing not to register or use the relevant feature.

Other select third parties

We may share your Personal Information with select companies that we believe may have offers of interest to you.

Business transfers

We may sell or purchase assets during the normal course of our business. If another company acquires BBBI, or any parent company or Affiliates, or if any bankruptcy or reorganization proceeding is brought by or against BBBI, any parent company or Affiliates, your Personal Information may be an asset of BBBI that can be sold or transferred. Please note that an entity receiving such information in connection with one of these transactions may not comply with all of the terms of this Privacy Policy.

Refund Policy

The Kids Bowling Free Family Pass carries a very high value; offering users numerous games of bowling per session for one very low fee. Just one use of the Family Pass normally results in a savings over and above a single visit by a family to a bowling center. Passes are able to be used during the Kids Bowl Free Summer Bowling Program time period. Families have many opportunities to use their Family Passes throughout the summer and in many cases into the fall.

Once a center’s Kids Bowl Free Summer Bowling Program has begun and the opportunity to participate using a Family Pass is open for use, refunds cannot be made because usage may have occurred.

Requests for hardship refunds will be considered on a case by case basis, and if granted may be discounted based upon the date of request and the time available for prior usage. Further communication regarding Family Passes can be sent to

Legal purposes

We may disclose your Personal Information at the request of governmental authorities or investigators or to verify or enforce compliance with our internal policies and applicable laws. We may share your Personal Information when we are investigating potential fraud, including fraud we suspect has happened during a sweepstakes or other promotion.

We may share your Personal Information whenever we believe disclosure is necessary to limit our liability or to protect or enforce the rights, interests or safety of our Services, our users or others.

We may disclose your Personal Information to the government or third parties to comply with the law, applicable regulations, subpoenas, court orders, law enforcement requests, legal claims, government or quasi-government inquiries, or other legal process, for example, in connection with suspected illegal activity associated with the Services or our businesses and to protect against harm to BBBI, any parent company, Affiliates, users, or the public.

If we are legally compelled to disclose your Personal Information to a third party, we will attempt (if permitted by law) to notify you at the e-mail address in our records (if any). BBBI reserves the right to release Personal Information collected through the Services to law enforcement or other government officials, as we deem necessary or appropriate in our sole discretion.

With your consent or at your direction

We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent or direction.

Social networks and other third-party sites

If you access Social Networks through the Services to log in to the Services or to share information about your experience on the Services with others, these Social Networks may be able to collect Personal Information about you, including information about your activity on the Services, and they may notify your connections on the Social Networks about your use of the Services, in accordance with their own privacy policies.

When you use the Services, you could be directed to other websites, applications or services (together “Third-Party Sites”), for example, by "clicking" on banner advertisements, links from advertisers, sponsors and Marketing Partners (including those who may advertise the Services as part of a Co-Branding Service).

BBBI has no control over, and therefore no responsibility for, the data collection and privacy practices of Third-Party Sites, which may use cookies, pixel tags and other technologies to serve and offer relevant ads. When you visit such Third-Party Sites, you are bound by their privacy policies, which you should review to understand their information practices.

Of course, if you choose to engage in public activities relating to the Services on any Social Networks or Third-Party Sites, you should be aware that any information you share there can be read, collected, or used by other users of these areas. You should use caution in disclosing Personal Information while participating in these areas. We are not responsible for the information you choose to submit in these public areas.

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How do you protect my information?

BBBI has implemented reasonable physical, technical and administrative safeguards designed to help protect Personal Information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. You should understand that no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.

Of course, the Internet is not 100% secure and we cannot promise that your use of our Services will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords. We keep Personal Information as long as necessary or relevant for the practices described in this Privacy Policy or as otherwise required by law.

If you believe that your BBBI account or any information you provided to us is no longer secure, please notify us immediately through the Contact us information provided below.

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What are my choices?

You may opt out of receiving general and marketing e-mails via the “unsubscribe” link in such e-mails. If you receive marketing communications from any parent company or other Affiliates, you must opt out individually from the specific entity from which you are receiving brand-specific marketing communications.

You can also ask to be excluded from future marketing e-mails or ask us to delete your Personal Information by sending us an e-mail at You may still receive transactional messages.

BBBI will process such instructions from you as soon as reasonably practicable. Please note that we are not responsible for the information practices of third parties (including without limitation our Service Providers or Marketing Partners) with whom we have already shared your Personal Information and we have no authority to remove Personal Information from their databases or require them to do so.

Likewise, nonaffiliated third parties are independent from BBBI and you will need to contact them directly to obtain information about your choices or exercise such options about any information they hold about you.

To manage and correct any factual inaccuracies in the information we have on file about you, please visit You may then review and update your account information, adjust certain privacy preferences, exercise some control over who you share your Personal Information with through your account, opt out of certain BBBI-offered features, adjust how your profile and related information appears to others, and exercise choice regarding certain other account options.

When you use the Services, BBBI strives to provide you with access to your Personal Information to the extent feasible. If that information is wrong, BBBI will attempt to offer you options for quickly updating or deleting it – unless BBBI needs to keep that information for legitimate business or legal purposes. For your protection, when you seek to update your Personal Information, BBBI may require you to verify your identity before BBBI can act on such request.

BBBI may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), threaten the privacy of others, or are extremely impractical (for instance, requests concerning information residing on backup systems).

Where BBBI can provide information access and modification or deletion, BBBI will endeavor to do so without charge, unless fulfilling the request would require a disproportionate effort by BBBI.

We may retain original and updated information for reasons such as technical constraints, dispute resolution, compliance with laws, fraud prevention, troubleshooting and enforcement of our terms of use and other agreements, or any other reason consistent with this Privacy Policy.

BBBI constantly strives to maintain the Services in a secure manner that protects information from accidental or malicious destruction. Because of this, if you delete information from the Services, BBBI may not immediately delete residual copies from its active servers and may not remove information from its backup systems.

In addition, to the extent that the Services facilitate the sharing of information with other people, remember that information you share publicly may indexable by search engines.

If you delete your User Content from the Services, copies of your User Content may remain viewable in cached and archived pages or might have been copied or stored by other users of the Services. Proper access and use of information provided on our Services, including User Content, is governed by our Terms of Use, although for EU/EEA based individuals this does not prejudice your mandatory rights under EU Protection Law (see EU Privacy Notice below).

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You may be able to refuse or disable cookies, including cookies associated with the Services, by adjusting your web browser settings. Consult the instructions provided by your web browser (typically in the “help” section).

However, please keep in mind that many of our features (such as remembering your preferences) may not function properly if your cookies are disabled. Also, if you block or delete cookies, not all of the tracking activities we have described in this Privacy Policy will stop. Choices you make are both browser and device-specific.

You can learn more about cookies, see what cookies have been set on your computing device and learn how to manage and delete them by visiting

Mobile device controls

You can also control tools on your mobile devices. For example, you can turn off the GPS locator or push notifications on your mobile device. Each push notification has an “unsubscribe” link.

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I live in California. What are my rights?

If you live in California and have an established business relationship with us, you can request a list of categories of Personal Information we have shared with third parties for their direct marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year. To exercise this right, please e-mail us at or contact us as set forth below, and include the phrase “California Shine the Light” inquiry in the subject line. We will respond to properly directed requests within thirty (30) days.

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What about third-party advertising and links?

As noted above, the Services may contain links to content maintained by third parties that we do not control. We may allow third parties, including Marketing Partners and other business partners, advertising networks, and other advertising service providers, to collect information about your online activities through cookies, pixels, local storage, and other technologies.

These third parties may use this information to display advertisements on our Services and elsewhere online tailored to your interests, preferences, and characteristics. We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.

Interest-based advertising

The advertisements on the Services may be provided by us, or they may be provided by a third-party vendor. These advertisements may be targeted, which means that advertisers want to reach a certain type of audience, and your information may be used in order to serve advertisements about products and services that may be of interest to you.

Some third parties collect information about users of our Services to provide interest-based advertising on our Services and elsewhere, including across browsers and devices. These third parties may use the information they collect on our Services to make predictions about your interests in order to provide you ads (from us and other companies) across the Internet.

Some of these third parties may participate in an industry organization that gives users the opportunity to opt out of receiving ads that are tailored based on your online activities.

Due to differences between using apps and websites on mobile devices, you may need to take additional steps to disable targeted ad technologies in mobile apps. Many mobile devices allow you to opt out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device. For more information, please check your mobile settings.

You also may uninstall our apps using the standard uninstall process available on your mobile device or app marketplace. If you opt out, you will still receive advertisements, but they may not be as relevant to you and your interests, and your experience on our Services may be degraded.

In some instances, we and advertisers on the Services work with ad networks and analytics providers which use cookies or other online technologies to collect information about your online activity such as type of pages viewed and categories of interests.

Many third-party vendors that that perform these functions are members of the Network Advertising Initiative or the Digital Advertising Alliance, and you can opt out of those vendors’ delivery of targeted advertising to you by visiting and

For additional information about the use of cookies and other technologies to deliver more relevant advertising and to understand your choices with respect to the collection and use of such data by third-party tools, visit Digital Advertising Alliance or Network Advertising Initiative. We do not control any of the above opt-out links and are not responsible for the continued availability or accuracy of these mechanisms.

Do-not-track signals and similar mechanisms

Choices you make are both browser and device-specific. Some web browsers, mobile devices, and plug-ins have a “Do Not Track” feature that lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our Services are not currently set up to respond to those signals.

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What about kids?

BBBI, has developed this Child Privacy Notice to inform you about our information collection practices and policies regarding Personal Information about your children that you provide to BBBI through the Services. By using the Services, you agree to the terms in this Child Privacy Notice. This Child Privacy Notice is an online notice and applies only to the Services.

BBBI collects Personal Information from parents about their children through the Services to provide parents and children with access to the benefits that the parents have requested. You are sharing Personal Information with BBBI when you register yourself and your children through certain portions of the Services.

Only parents may register their children on the Services; therefore, BBBI does not knowingly collect Personal Information from children under the age of 13.

When you provide Personal Information about yourself and your children through certain portions of the Services, that information is collected and maintained by BBBI and, depending on the functionality of the service or program, by third parties under contract with BBBI. Those third parties are contractually obligated to keep such Personal Information confidential and secure.

If you are the parent or guardian of a child under the age of thirteen (13), who you believe has provided BBBI with personally identifiable information through the Services, please e-mail us at so that we can delete the child's information from our records.

Please contact us if you have any questions about our Child Privacy Notice.

You should never disclose or allow access to your password to anyone who is not authorized to access your or your children's Personal Information. Passwords should always be kept confidential. In the interest of protecting your account security, BBBI recommends that you change your password on a regular basis and immediately if you suspect that your account security has been jeopardized.

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This English-language Privacy Policy is BBBI’s official statement of BBBI’s privacy practices with respect to the Services. In case of any inconsistency between this English-language Privacy Policy and its translation into any other language, this English-language document will take precedence over such translation.

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EU Privacy Notice

We exclusively market and sell our Services to North America-based organizations and individuals. Even though we do not intentionally collect information about EU residents, some EU residents' data may be inadvertently collected through marketing channels or by virtue of our customers’ legitimate use of our Services. Collection and storage of any EU resident's data by us is minimal and incidental. No such data is used for marketing or any other purpose.

Further, as noted above, we do not intentionally collect information from individuals under 18 years of age, regardless of their residency. Incidental exposure to this information may be possible if, for example, our customers upload this information to one of our Services or it is inadvertently captured by our marketing department or organization.

Notwithstanding the foregoing, if you are an EU resident and would like to request that your data be securely removed from our systems, however collected, please send an e-mail with proof of EU residency to We will remove all relevant data, so long as that removal is technically feasible, does not impact the legitimate accounting or business practices of our customers, and does not violate other regulatory or legal standards with which we must comply. We will also cooperate with our customers in good faith to address any requests they receive or that may impact them directly.

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How can I contact you?

If you have any questions regarding BBBI’s privacy practices, please do not hesitate to contact us as follows:

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